Attendance | Forever New SS13 High Society Launch

November 08, 2013

Attendance | Forever New SS13 High Society Launch

Salaam lovelies! What an eventful week I have had! Alhamdulillah! I was invited to the Forever New High Society SS13 Launch that happened last week Wednesday evening at the Waterfront. The Hyde and Seek launch party did good to prepare me for this party although I was just as nervous. I knew by attending this one that my outfit had to be on point, since it being mainstream fashion.

Afraid that I was going to be late, I arrived at the waterfront to the cutest little set up in front of the Forever New store. They did an amazing job of creating a runway with a faux grass carpet surrounded by clear cane chairs and spotlights that were placed strategically. My name was ticked off the guest list and we were served drinks and were then able to take photos at the Forever New logo backdrop. Feeling very much like Celebs!

We mingled for a bit before the event started and I again met some new bloggers. Feeling still like a fish out of water I introduced myself to some people. I managed to meet Lauren of Fashionista CT and Yumna of Cooked Culture. I had met Yumna years ago and I never knew that she blogged and as she puts it, “everyone has a blog nowadays.” (lol) Too true!

The event officially started at 8pm sharp, with the hostess Kerrin Tessendorf (PR) looking gorgeous in what I assume was a Forever New dress. The most amazing violinist set the tone for the show by performing keeping us very entertained us.

The Summer 2013 collection that followed was gorgeous to say the least. Most items though were too short to be considered hijabi wear but with some layering anything is possible. Each dress beautifully embellished with exquisite detail. I envisioned many of those items making any hijabi look and feel literally like a million bucks! And What I loved most was Forever New’s intricate and richly adorned accessories!

It was truly an event that left me feeling very much like a part of the high society crowd with poodles on the runway and men dressed like butlers in tail coats, bow ties and gloves serving champagne, and a particularly delicious pink non alcoholic drink. Including some tongue spoiling, treats like macaroons and chocolate brownies. After the runway show we were treated to shop with a 15% discount on anything in the store and I was gifted an awesome Forever New tablet Case.

If you want to make that bold, yet ultimately elegant statement, this range is for you.Unfortunately I can't upload any of the images given to us from Forever New as my CD drive does not work, so please check out the range at www.forevernew.com.au/‎ or visit any one of their stores nation wide.