Wednesday, 27 November 2013

Event | Hijab Fashion Week SA

Assallaamulaikum my Dears. It seems as if its been ages since I last posted. I promised to do two hijab tutorials and am needing to do a very important look post, but my computer is giving me issues again. Also, Mr Me's post was very well received, Alghamdulillah. Ebrahim and I and are considering doing a follow up post based on emails I've received. So, all these posts will come as soon as things return back to normality. I am so back logged as I also still need to put up my next Inspirational women Interview. 

Exciting things are on the way for memrsme apart from doing some interviews with some awesome women I have also been asked to do a few myself. This may not seem as exciting to some, but for me its pretty cool!

Back to the post at hand! This Sunday, 1 December 2013, will be the first Hijab Fashion Week held at The Atlantic Imbizo, V & A Waterfront, Hosted by Abashiya Achilles owner and designer of Fabulous in hijab in collaboration with Accentuate. I managed to chat with her a bit about the upcoming show and the thought process behind the event. 

Abashiya, describes herself, and "in no particular order as, a mom, wife, daughter, sister, friend and a dressmaker". She says that she has always had her own individual style because she was tall with long arms and so her mom always made her clothes. She admits that she may have been spoiled in this regard as she always wore what she had herself designed. So she ended up picking up her skills at her mothers machine, she swore however, not to sew when she got older, but soon discovered that it was indeed her passion. 

Abashiya draws inspiration from "visible Islam", and thrives on coming up with designs that are unique to each of her customers. She is also inspired by Valentino for his elegance and Alexander Mcqueen for his bold creativity.

She says that "Hijab Fashion week" is not a new concept and that many countries have done it successfully. They felt that the time was right and that South Africa, and Cape Town in particular is ready for this type of event. It's her intention that the event not only be a fashion show but a showcase to promote and market local designers, not only to the local community but worldwide. "This is the type of event our local designers were waiting for.", she says.

The aim is for Hijab Fashion Week SA guests to have gained confidence in knowing that there is creative and readily available modest wear in South Africa. 

Hijab fashion Week SA will be showcasing local designers in the categories of glamour wear, casual wear, swim wear etc. 

Let's support our local designers! Hope to see you all there!

Details of the show are as follows: 


Clock Tower
V&A Waterfront
Entry R100

ACC 1060-668-971
Branch code 120-405

Tuesday, 19 November 2013

Mr Me | A man's Perspective

Salaam my lovelies! So, as I have been blogging, I always ask my hubsies opinion. I have also been chatting to many friends embarking on this journey of hijab and many were uncertain about this because their husbands were not keen, some I'd even say did not want to because of this reason. Hubsie and I thought it would be great to get a man perspective on the matter. And here it is just as he wrote it!

Assalaamualaikum all

Wow!! Firstly let me start off by saying, I am in no way good with words. In fact I hardly find the time to read, unless it's the subtitles of a movie I really wanted to see. The only time I would sit down and type anything is an email.

However I’m here so treat me kindly.

Ok, so let explain how I came to write this post.

I grew up as most men in western societies do. Thinking that the woman we see in movies and magazines are what we should be looking for in a partner, at least physically.

So when Fatima “dropped the Bomb” on me that she wanted to start wearing hijab, I was very shocked to put it mildly. First thing that came to mind, was loose fitting clothes that looked like parachutes behind her as she walked, tight heard scarves that would cover her sleek dark black hair (oops can I say that?!), which is one of her features that attracted me to her in the first place. I remember thinking, 'Why would she feel the need to cover up, she’s still young!' and at the same time I personalised it by thinking, 'Dude you're still young, how odd we are going to look in public!'

So, I found myself dropping subtle hints, wondering if she would pick up on what I was trying to say. Although at times I was as subtle as shattering glass. Things like, “Are you sure you ready for this? It a big commitment!” to, “seriously I don’t want to be married to my mum!”. ( OUCH I know!!!) But I was desperate. I’ve never seen any young woman looking fashionable in hijab, and let’s be honest, the only times I would see young woman wearing hijab would be in Ramadan, but mostly when you ladies need to grab something quick at the store and had no time to get done.

I realise how I may come across to most of you who don’t know me (and probably some of you that do too), however the picture I paint, be it slightly distorted, is how I feel most guys who grew up in the same sort of environment I did, (in my opinion) would react to this.

I say this, because I do know of guys who feel or felt the same way I did (yeah we talk).

Now Fatima was never someone to wear a skimpy outfit that shows off a lot of skin (but she would never judge anyone for doing so). However she would always be dressed up. Obviously, I thought all that would change once she started wearing hijab.

Her transformation however was something beautiful.

Fatima was generally a shy and quiet person who never really spoke or interacted with anyone unless they made the initial contact. At the same time she had a sort of hidden confidence about her that only really came to the surface if and when she decided she really knew you. To most people that had met her at that time, she would have seemed maybe a bit too quiet. Almost as if she had an invisible veil, which shielded her from the world.

All through our five years (going on six Insha Allah) of being married, Fatima has always been the one that reminded me of my Creator, she would remind me constantly that it's prayer time and to turn off the TV, sometimes to the extent that we would have mini arguments around who wears the pants in the relationship (I think she might just let me believe I do). So the link she had even at that time to our Creator was way stronger than mine.

In hindsight maybe her choice in donning the hijab should not have come as such a surprise to me.

Now every year during Ramadan most Muslim females in Cape Town wear hijab and Fatima like everyone else followed suite. However, after Ramadan 2011 she never took it off. It was then when I saw noticeable changes in her. Fatima went from being shy and timid, to being someone that exudes confidence. Openly engaging with people and ultimately starting this blog. It’s as if the Hijab replaced the invisible veil she wore and transformed her to who she is today.

Although her ultimate goal was to be closer to our Creator, she always had me in mind. It may have been easier to don her hijab without thinking about what I was thinking. After all, this is what our religion asks of you sisters and who am I to ever ask of her otherwise.

Thankfully she took a different approach, always including or at least informing me of her decisions, but asking for my input too. She would initiate many the conversation about her wearing hijab, what clothes she would be wearing that day and most importantly for HER, if I liked what she wore. It was through this interaction with Fatima which warmed me up to her wearing hijab, brought us closer together and brought me closer to my creator.

Alhamdulillah, to this day almost every outfit she through together, I loved!

I must admit that seeing the amount of effort it takes to wear hijab and to cover up as much as possible is not something I could put myself through, so BIG UP to everyone on this journey!

I finally see the importance of being a supportive husband whilst your wife is going through this transformation. It is by no means an easy task; western media will not allow her to feel beautiful dressed in hijab. It’s has always been YOUR job to do so!  Surprise yourself and let her surprise you.

Realising that not everyone is ready to take on this epic journey, whether you are a sister thinking about taking the leap or a hubby who like I was, is afraid of what happens next.

I say to you “Small steps make a big difference”.

Fatima I know you said don’t personalise my post too much, but babe keep doing what you do if you manage to inspire one person on your journey you have fulfilled the mandate you gave yourself.


Ebrahim (I guess I’m MrMe?)
The crazy 4. Missing 2.
At our home studio! Chroma Creative Photography... that's me!
Yeah that's right! Mr Me, I already created the post and named it Mr Me as you can see. Ok,  I am not entirely sure he wrote everything as I had asked. I wanted him to speak on on how he felt much less about me. I guess this is how it made sense to him and LOL he's too lazy to change it! Men! We both would love your comments on this, especially from the male perspective. As he says though support your wife to do good as she surely wants to see with her in Jannah. Ameen!

Oh and he's a good write right?

Lotsa love for you guys!

Friday, 15 November 2013

The Liebster award

Salaam all! So, I am quite skeptical about these things but since I am not yet ready to post the Hubby post that I am really excited about, (did I mention I'm excited about that yet? lol) I thought I'd give this a try. In any event, it does seem to be a good way to get new bloggers recognition within the blogosphere, since it is quite a mission to get your blog out there. And it may tell you a little bit more about and what would it hurt anyway?

So, I have been nominated for the Liebster Award by Waseefa Hutton of Bespoke by WH. Shukran Waseefa for nominating me!! It does seem though a good way to get new blogs recognised since I did not know of Waseefa's blog at all. That's always a good thing! Ok, so lets get to this! There are some rules that need to be followed and to ensure that you pay it forward.

11 facts about myself.

1. I'm a wife, mother, and mom/sister to my two siblings who live with us.
2. I am a graphic designer and Photographer check out my site
3. I'm a big dreamer!
4. I trust too easily.
5. If I could spend all my money on photography equipment and Travelling I would!
6. I love animals.
7. Chocolate is my weakness.
8. I despise liars!
9. I love food.
10. Shoes! What women doesn't love shoes though?
11. I'm a tea and 2 sugars kinda girl.

Question from Waseefa Hutton

1. What inspired you to choose the blogging platform to voice yourself?
Truly, it was just so many people that suggested it to me since I started wearing hijab and attempting to mix my fashion sense with it. It seemed like the way to go in order to inspire more women to wear hijab, since blogging seems to becoming more mainstream media.

2. What have you achieved from blogging?
Well, I only started blogging in August of this year so I'm still very  much a newbie. I have just been having a lot of fun with it thus far and have been in contact with some truly amazing women!

3. Do you plan and Structure your blog post?
Most of my post are planned in a very small way. But to be truly honest I wish I was more organized.

4. What is your favourite item in your wardrobe? 
My black biker jacket.

5. Describe your style?
I don't think I can really describe anything particular as my style as it seems to strongly go with how I feel on the day. Sometimes If I've had too many "flats and T's" days then I force myself to put on soemthing more fabulous. So I'd say someitmes easy going, sometimes feminine.

6. What is the one thing you can't leave the house without?
Nappies! Lol, how I wish it was more glamorous! But I guess if I'm not with my kids then my Cellphone!

7. Your Dream destination and why?
Not one in particular. I wish to travel to all the wonders of the world, natural and man made. I'd love to visit Venice, Italy and India. There is just something so surreal about India that I have been captivated by just hearing about it.

Questions for the Blogs I nominate

1. What do you love about blogging?
2. What is your opinion about Hijab and Modest wear?
3. What is your favourite fashion trend of this year?  
4. Describe your fashion sense?
5. Heels or Flats?
7. The best advice you ever received?

The blogs now Nominate.

That's about it. The blogs I nominate are meant to have a following of 200 or less. I am not sure what  the following of the blogs I nominate here is, but what the heck, I'm sure they all could do with a bit more exposure? Have a great weekend dolls!

Much love

Friday, 8 November 2013

Attendance | Forever New SS13 High Society Launch


Salaam lovelies! What an eventful week I have had! Alhamdulillah! I was invited to the Forever New High Society SS13 Launch that happened last week Wednesday evening at the Waterfront. The Hyde and Seek launch party did good to prepare me for this party although I was just as nervous. I knew by attending this one that my outfit had to be on point, since it being mainstream fashion.

Afraid that I was going to be late, I arrived at the waterfront to the cutest little set up in front of the Forever New store. They did an amazing job of creating a runway with a faux grass carpet surrounded by clear cane chairs and spotlights that were placed strategically. My name was ticked off the guest list and we were served drinks and were then able to take photos at the Forever New logo backdrop. Feeling very much like Celebs!

We mingled for a bit before the event started and I again met some new bloggers. Feeling still like a fish out of water I introduced myself to some people. I managed to meet Lauren of Fashionista CT and Yumna of Cooked Culture. I had met Yumna years ago and I never knew that she blogged and as she puts it, “everyone has a blog nowadays.” (lol) Too true!

The event officially started at 8pm sharp, with the hostess Kerrin Tessendorf (PR) looking gorgeous in what I assume was a Forever New dress. The most amazing violinist set the tone for the show by performing keeping us very entertained us. 

The Summer 2013 collection that followed was gorgeous to say the least. Most items though were too short to be considered hijabi wear but with some layering anything is possible. Each dress beautifully embellished with exquisite detail. I envisioned many of those items making any hijabi look and feel literally like a million bucks! And What I loved most was Forever New’s intricate and richly adorned accessories!

It was truly an event that left me feeling very much like a part of the high society crowd with poodles on the runway and men dressed like butlers in tail coats, bow ties and gloves serving champagne, and a particularly delicious pink non alcoholic drink.  Including some tongue spoiling, treats like macaroons and chocolate brownies. After the runway show we were treated to shop with a 15% discount on anything in the store and I was gifted an awesome Forever New tablet Case.

If you want to make that bold, yet ultimately elegant statement, this range is for you.Unfortunately I can't upload any of the images given to us from Forever New as my CD drive does not work, so please check out the range at‎ or visit any one of their stores nation wide.

Collar details

I definitely see this dress over a pair or form fitting jeans with my favorite bag!

Nothing short of amazing eletro violinist.

Poodles on the Runway

How Cool is Iptishaam's pants!

The Beaut that is V&A

Iptishaam and myself posing in front of the Forever New Logo

Hostess Kerrin Tessendorf

Yumna, and me looking green, because of the lights

Exquisite detail

Absolutely love this statement piece!

Me, Trevor Stuurman and Iptishaam
Hubby post next week!! Until then keep it you and keep it modest!

Much Love

Thursday, 7 November 2013

Look Post | Relax, take it easy

Asalaamualaikum my lovelies! After the humdrum that my blog has had this week, I feel a slightly more relaxed post is due. So, I bring to you a relaxed look post of what I wore last week Saturday, when I popped in at the Taronga Road Masjid Market.

There, I met Aashiqah G' Collections and the Designers of Mod-ish. I cant wait to get some of these items to blog about. I'm in love with Aashiqah G' Collections head pieces as I have seen the on Sisters in Hijab and on Minimal Exposure. Mod-ish is a new find for me but I think their items are so me! Can't wait!!

For this post I experimented and came up with this hijab style. People at the Market and on Instagram have asked me to do a tutorial which I will do soon, In Sha Allah!

I'll also soon be posting up the Forever New Event I attended and thereafter the husband post which I am really excited about. Until then Keep it you and keep it modest!

Clothes and Shoes: Mr Price
Scarf styling: memrsme
Scarf: Sawants
Purse/Tablet holder: Forver New
Accessories: Rebel Funk

Much Love!

Wednesday, 6 November 2013

Interview | Saara Jappie-Adams - Minimal Exposure Blog

Peace be upon you to everyone! I hope that you are all having a wonder week thus far. And Muharram Mubarak to you all! I hope that we can all reflect on our attitudes this past year,  rethink, and begin to turn the wheels for positive change within ourselves, much like the age old new years resolutions. This should apply to us all, all year round, although I guess a new year represents new beginnings and a perfect time to try to implement change. 

I am so excited to bring you yet another inspiring women, our very own home grown blogger Saara Jappie-Adams from Minimal Exposure. We are so blessed be a tiny part of her life as she blogs. I bring to you, her inspiring and thought provoking interview.

1. Could you start off by telling us a bit about your blog please?

Minimal Exposure is my personal style blog where I share my love for all things fashion, particularly hijabi fashion, photography and anything that piques my interest.

2. How long have you been blogging?

I started Minimal Exposure just over a year ago and without a clue on how to go about it all. Alhamdulillah the response towards the blog has been a positive one.

3. Why did you start blogging?  And why do you continue to do it?

When I started wearing my hijab a few years back, it was a daunting experience with regards to how I was going to start covering myself more appropriately without looking like I had aged about 20 years! At that time “hijabi fashion” wasn’t a well-known term. That makes me sound like a fossil but really that was only about six years ago. At the time there were little to no modest fashion blogs, no Pinterest or Instagram, so finding inspiration was a lot harder to come by. And I really could have done with some help and tips. Over the years I received lots of encouragement from females about the way I covered myself, with the main response being “you still look fashionable/stylish!” Before Dian and Dina, we never equated modest wear with being fashionable, just frumpy and “oud tyds”.  And then a lot more people started referring to the scarf as a “hijab” instead of “doekie/doek”. It was fast becoming something we were proud to wear. I worked at a boutique store for four years in Cavendish Square and a lot of women would come up to me saying they loved the way I wrapped my scarf and asked how I did it. They also enquired about where or how I was able to find suitable clothing as everything available in stores was not very appealing. After much consideration, weighing up the pros and cons, procrastinating – story of my life – I finally started my little blog with the aim of inspiring at least one female to either start wearing the hijab, encouraging them to play around with what’s in their wardrobe. Making the journey a little easier. I continue to blog for this reason. I love hearing about a woman’s journey towards wearing the hijab and how you’ve inspired them in some small way. It is really encouraging. I also get a kick out of sharing with my readers, new modest wear designers that I have discovered online. It really helps to drive home the idea that modest can be beautiful and stylish. There are so many hijabi blogs around right now, yet each one is unique in their sense of style, their interests and backgrounds. The more the merrier!

4. Other than being a blogger, what do you do for a living?

I work in the Quality Control department for one of the biggest clothing retailers in Africa! It is an admin-based job, yet it is very interesting as I work alongside garment technologists and the fabric testing laboratory. It might seem boring to some, but I love learning about the capabilities of different types of fabrics and how they affect the final garments. I studied Textile design, so while my current position is not a very creative one, gaining exposure to the Fabric Technology side of things is just as exciting!

5. What Job would you most like to do if you could and why?

My dream job would consist of me running my own textile printing studio. From designing, colour mixing, printing and then making up the fabric into garments or household textiles. Although it is more labour intensive, I would strictly use silk screens as there’s nothing more magical than when you’ve pulled that ginormous squeegee across your screen, only to lift up the screen off the flatbed to reveal your freshly printed design. It’s the best!

6. What affects you, creatively, spiritually or emotionally?

Being a visual person I am inspired by beautiful imagery, whether it evokes melancholy or happiness. New places and experiences. Traveling. If I could afford it, I would definitely like to travel more. I’d stay in my match box house forever if I could travel the world! I love experiencing different cultures and meeting people from all walks of life. Not that I’ve traveled extensively at all but I find it truly enriching.

7. I absolutely agree! How would you describe your fashion sense?

It could be described as having a bit of a split personality! I love busy, detailed and colourful items of clothing just as much as I love a classic and well-tailored garment. I tend to find myself somewhere in the middle, usually resulting in a simple silhouette with just enough detailed pieces to keep things interesting. I would cite Sofia Coppola, Cate Blanchett, Katherine Hepburn, Ulyana Sergeenko and Francoise Hardy as my style inspirations.

8. Who is your favorite fashion designer and which fashion designer would you say lends more towards modest wear?

It’s hard to pick just one! In terms of print and embellishment it’s Mary Katrantzou, Naeem Khan and Manish Arora. My favorite fashion designers are Haider Ackerman, Ulyana Sergeenko, Christian Dior, Valentino and Victoria Beckham – never thought I would say that but she has really grown on me as a designer. Her designs are elegant, simple but never boring. I am a sucker for subtle detailing and excellent tailoring. In the same breath, I am just as crazy about wild prints and opulence. I loved Dolce & Gabbana’s recent collections. Gustav Klimt is one of my favorite artists and besides D&G’s obvious Sicilian influences, I found their designs very reminiscent of Klimt’s work. Well, at least for me. The designer I would say lends more towards modest wear is Valentino. I find the silhouettes of their garments less form fitting and the overall look very demure and elegant.

9. What is your everyday hijab style and which is your favorite?

During the week I tend to favour a very simple style for work, nothing too complicated. On weekends I usually play around with different looks. My favorite style would have to be the Vela wrap style – I have shared the tutorial on my blog –It’s a square scarf with a single knot that sits on the side of your neck. The style is very easy to achieve, requires only one safety pin and it is really elegant.

10.  When did you start wearing Hijab?

I made the conscious decision to start wearing my scarf in 2007. It was a slow progression. I started off with what I felt most comfortable at the time, which was the turban. Then I started covering my neck. At the same time my sleeves and lengths of my tops and dresses became longer. My pants and jeans became looser. Until I reached the point where I didn’t leave the house without my scarf, and also when strange men came to our house I would cover then too. It has been a journey, I’m not able to say that I have never taken it off because I didn’t always have “good days”. And I can’t say I’ll never take it off because you don’t know what the state your Imaan will be in, in a year or in 10 years’ time. We humans are prone to err, but I do hope that I never take it off, that I will always try to be modest in my demeanor and dress sense. That’s why it is so important not too judge others or think little of someone just because they’re not covered. Wearing the hijab or dressing modestly doesn’t make you a saint and neither does not wearing one make you a sinner. Only Allah knows what it is in our hearts.

11.  What made you start wearing hijab?

My decision came about as I approached my final year at CPUT. I felt that I had lost my way a little with regards to my faith as a result of student life and everything that came with it. Not that I was a crazy party animal, I was quite the opposite actually but I felt my priorities needed some rearranging. Alhamdulillah only good came from that decision.

12.  How does wearing Hijab make you feel?

Not oppressed that’s for sure! I chose to wear my scarf. Because I had researched, read, understood the wisdom and learnt about the beauty of dressing modestly and wearing the hijab. It just made so much sense. As Muslims, our purpose is to please our Creator – in a nutshell – as it is where our reward lies. One of the things I came to realize is that I would rather look “dowdy” in my long tunic to please Allah rather than trying to please everyone else. It’s very liberating. Since I have worn the hijab, I found that a lot more people greet you and treat you with respect and it doesn’t only come Muslims. Personally, I also believe that the hijab only adds to one’s beauty. Have you ever seen a woman who doesn’t look beautiful in hijab?

13.  How did wearing hijab affect peoples reaction to you?

Well at varsity I had an equal amount of Muslim and non-Muslim friend and they were so supportive about it, Alhamdulillah. My non-Muslim friends were curious about why I had started wearing it; why other females didn’t wear it and questioned why men didn’t cover up too. And I was only too happy to try and explain it to the best of my ability. With my Muslim friends who didn’t cover, not once did they make me feel uncomfortable or joke about taking it off for just one night. Just as I never tried to force my views on them. It was a mutual respect. Wearing the scarf didn’t suddenly make me better than everyone else. I can’t really recall if anyone had been “funny” with me. I have grown a thicker skin since wearing my hijab, if there are any negative reactions they would go unnoticed, as I am not here to please people. Only my Creator.
14.  What would you say are the benefits of wearing hijab?

Everyone benefits from it differently but I would say people are more respectful towards you. Also the sense of unity it brings to Muslim sisters. If you’re struggling with it, usually someone is going through a similar phase and they support and encourage each other. I find it tremendously satisfying if I am dressed appropriately and I feel beautiful in what I’m wearing as well.

15.  Did the perception of yourself and your fashion sense change when you started wearing hijab and how?

Yes it did. When I started covering I thought to myself “I won’t be able to wear all my pretty ¾ skirts and dresses anymore”. But then I found maxi skirts and dresses just as pretty and a lot more versatile. I still love the same things, but I just style them differently now. I kept all those pretty dresses and skirts though, just because you can’t wear them outside the house doesn’t mean you can’t wear them inside!

16.  What advise can you give women on starting and sticking to wearing the Hijab?

I would suggest one understands the reasoning behind modesty for males and females. I can’t tell you how much it irks me when men think that the concepts of hijab and modesty only apply to women. When a guy tries to encourage his wife to start covering her awrah and wearing the hijab yet he wears skinny jeans and tight t-shirts, I don’t think that’s correct or fair. Don’t get me started on board shorts and wetsuits (lol). But I digress! 

As I mentioned before, the key to being consistent with wearing your hijab is about understanding but also above all else, your intention. Question why do you want to wear it? Whom are you hoping to please? It’s much easier to stick with something if you know why you are doing it. As kids attending Madrassa, there was a lot of emphasis placed on the “how to” of our deen and not enough on the “why”. It could be that we wouldn’t quite have grasped the concepts and wisdom of Islam at such a young age. But I feel we could have benefited from learning to love Allah; understanding why it is that we make salaah or wear the hijab etc. Instead of basically being told that “if you don’t do this, Allah is going to punish you” and in that way we may have found it easier to fulfill all those practices from an earlier age. (Obviously not all madrassas are the same but I went to five different ones plus an Islamic High School.) I would also advise that if you have never worn the scarf before, start out slowly and what you feel most comfortable in and Insha Allah you will progress from there. If you’re able to jump right in, then Alhamdulillah. It’s not an easy feat so try to surround yourself with people who inspire, encourage and support you. Play around with different hijab styles and experiment. Remember, just with your intention alone, you’re already half way there ♥

Alhamdullilah! Such wise words! Saara's interview really and truly reflect alot of my own thoughts and opinions. I think that most Hijabi's that live in similar environments eventually stumble upon the same thoughts. We seem to go through similar experiences with our hijab and I am sure that if you have started wearing hijab you will feel the same. Trust us that to try it, a flower will begin to open within you in you and a new understanding will arise.

Friday, 1 November 2013

Attendance | Hyde & Seek Leather Launch Party

Salaam everyone! I was lucky enough to attend the Hyde and Seek Launch party this past Tuesday at the Grand daddy Hotel. I have been eying these bags for a while now and when I heard that they were having a launch I just knew I had to be there!

Alleyah Kader, the power-house behind Hyde and Seek leather, was too sweet to invite me on the last minute! I was beyond excited! Nervous though, to be completely honest! This was my first event invited as blogger of memrsme. I felt slightly under pressure not sure what to wear and how I would be received as a hijabi/turban wearing blogger. Alleyah spotted me as I walked in and that immediately set the tone, this meant she recognized my face so must have read a post or two! - which roughly translates to friendly - to me. 

After which I immediately gravitated toward the bag display and wow was I surprised. I literally oohed and aaahed as I grazed my hands over the plush leather. Honestly, the pictures you see just do not do justice to these beauties! Each piece embodies the word statement and are beautifully hand crafted and hand stitched. Alleyah’s love of leather which lead her down this path can truly be felt in each piece.

As I walked around a bit I bumped into Siyaam of Simply Siyaam and Ibtisaam of Stitched the blog and met Farrah of House of Mia and Cleopatra of Cleopatra Marco blog. Lucky me, since I was all-alone at this event, feeling like a bit of a fish out of water. I also introduced myself to a few of the other attendees one of which started a conversation with me and raised the point of women being banned to drive in the east. She raised some poignant questions, which I feel may deserve it’s own post.

After some mingling and nibbling of the lovely display of yumminess, Alleyah introduced herself and her team, which consists of her husband, herself and her sister.

The guest speaker, actress Roxy Marosa spoke about the power of I am. This was a good talk on how looking at yourself and how you perceive yourself to be and how that plays out in your life. The words “I am” dictates who we are and that we must acknowledge our worth because everything in your life is the way it is because of who you deem yourself to be. Leaving us with the notion that we should not let life dictate what life is. We must forge our own, based on how we feel about ourselves. We were asked to do a small dancing and hand clapping, which did good to help to loosen the guests up.

I must be honest though, that being an animal lover and if I had the time an animal rights activists too, the uniqueness of the bags threw me a bit, but I managed to chat with Alleyah about this.  She assured me, that the leather comes from reliable and absolutely sustainable resources. Materials are only locally sourced and made so you are sure to be getting a proudly South African product!

Be sure to check out the entire range as each piece is timeless and is truly an investment. It will make an awesome gift to anyone! (hint hint!, nudge nudge!)

Envelope bag love!!
Gorgeous red Tote
Alleyah Kader
How cute are these replica cupcake toppers!
Pretty blogger babes!
THE Croczilla Tote!
Beaqutiful Decor by Alleyah's sister Safeyah.
Roxy Marosa
Siyaam doing her thang!